With the onset of Covid-19 a few months back, the world around us changed in ways we had never imagined. In one way or another, people witnessed almost every aspect of their life undergoing a transformation. Like many other countries, India too began to observe a lockdown from mid-march. However, India’s lockdown was much more … Read more

Tanishq released an advertisement on October 9; the ad features a Muslim family preparing for an upcoming baby shower for their Hindu daughter-in-law. However, the ad was later pulled down by the company after the social media outrage it received from a section of the society. The views in this article are of the author(s), … Read more

Many authors have tried to define culture. Varnum and Grossmann synthesize these definitions and state that culture is “a shared set of ideas, norms, and behaviors common to a group of people inhabiting a geographic location”1. This suggests that culture can have multiple levels as there can be different groups with different beliefs. Nonetheless, in … Read more

Masaba Masaba is an Indian web television series based on the life of Masaba Gupta. It is a part reality and part fiction series. The series gained a lot of positive reviews for being able to portray the complex realities of many Indian women. The views in this article are of the author(s), and do … Read more

Indian Matchmaking Indian Matchmaking is an Indian reality television series that premiered on Netflix on the 16th July, 2020. It immediately gained a lot of popularity for a diverse set of reasons and has sparked a range of conversations in India. The views in this article are of the author(s), and do not necessarily reflect … Read more

Beauty is an important concept in Indian consumerism, making India one of the biggest markets for beauty products in the world. Within the Indian beauty market, one of the highest selling products are skin fairness creams. The notion of beauty is heavily influenced by culture. Fair skin is synonymous to the Indian notion of beauty. … Read more

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