During an Instagram Live session, popular Punjabi and Bollywood singer, actor Diljit Dosanjh had an interesting ‘clash’ with Amazon’s virtual assistant Alexa. The video showed the hilarious exchange that followed between the two as Diljit repeatedly kept asking Alexa to play his latest track. It immediately became viral and has received over 2.5 million views. … Read more
Recently, Instagram launched its own short video feature called Reels in India. It lets users create videos on the app, add creative filters, music. Reels can be shared with friends or anyone on Instagram. India is the fourth country where this new Instagram video format is being tested. The views in this article are of the … Read more
As per a survey conducted by the Limelight Networks it was identified that Indians are watching the most online content per day during the ongoing pandemic globally The views in this article are of the author(s), and do not necessarily reflect the views of the institute.
A song featuring Ananya Pandey and Ishaan Khatter in a dance number was dropped on YouTube recently and immediately became a trending topic but not for the right reasons. The views in this article are of the author(s), and do not necessarily reflect the views of the institute.
Sadak 2 is a 2020 Indian film directed by Mahesh Bhatt. The film is the sequel to the 1991 film Sadak. The sequel stars Sanjay Dutt, Pooja Bhatt, Alia Bhatt and Aditya Roy Kapur. On 12 August 2020, the film’s trailer was released on YouTube and within a week, it became the second most-disliked video … Read more
Prof. Julien Cayla, Prof. Rajesh Nanarpuzha, and Prof. Tanvi Gupta spoke at a webinar conducted by IIM Udaipur’s U Forum on August 2nd, 2020. While discussing the relevance of thick data, Prof. Julien Cayla also talked about the genesis of his idea for the Consumer Culture Lab. Watch the recording of the webinar below.
Masaba Masaba is an Indian web television series based on the life of Masaba Gupta. It is a part reality and part fiction series. The series gained a lot of positive reviews for being able to portray the complex realities of many Indian women. The views in this article are of the author(s), and do … Read more
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec consequat sem non metus fermentum, eget cursus turpis scelerisque. Duis commodo, justo nec placerat commodo, nisl eros iaculis quam, quis consequat orci velit a dolor. Suspendisse sit amet neque pulvinar, rutrum mauris eget, rutrum mi. Maecenas non orci quis augue suscipit dignissim et vitae lectus. Etiam … Read more
Why is Thick Data Important for Consumer Research in India? Consumption is a part of life and thus cannot be explored in a detached and isolated manner. People are living slices of their lives while interacting with products offered to them by marketers. As consumer researchers, we need to understand how products can be meaningfully … Read more
Axone Axone is a film that was released on 12th June, 2020. The film depicts the events of a single day in the lives of a few northeastern people living in Delhi. The views in this article are of the author(s), and do not necessarily reflect the views of the institute.