With the increasing penetration of internet and smartphones in rural India the last few years, we notice a substantial increase in people’s engagement with them. As the internet makes inroads into the previously untouched parts of the country, we also witness a surge not only in consumption, but also in content creation. A consequence of … Read more

We hosted a webinar on “The Power of Anthropology in Business” with Dr. Simon Roberts on 8th April, 2021. Simon shared interesting insights about the evolution of anthropology in business; some amazing work they are doing at Stripe Partners; nostalgic memories of doing fieldwork in India in the 1990’s; and some perspectives on embodied cognition in … Read more

In the past decade, a number of anthropologists have provided fascinating insights into people’s digital behaviour. People have been increasingly using the internet for a varied number of reasons such as to socialize, consume and produce knowledge, for entertainment, work etc. Moreover, the pandemic further accelerated our usage of the digital. Even in India, as … Read more

What is an Introspective Essay? It is a reflective piece where one writes in detail about their relationship/experience with the subject/theme of the research. There is no particular format of writing such an essay. It is more about the process of writing such an essay wherein one reflects and writes down their emotions, experiences, assumptions, … Read more

We hosted a webinar with Prof. Russell Belk on the topic, “Sharing, Materialism, and Design for Sustainability” on December 21st, 2020. It was an enriching conversation where Prof. Belk brought in deep insights applicable to the Indian context. Given below is a recording of the webinar. A copy of Prof. Belk’s presentation can be viewed … Read more

The word intimacy was first used in the English dictionary in 1632. Since then the word has gone through its own tumultuous journey. Over centuries, its meaning has evolved and branched out acquiring newer dimensions.  “Intimacy has traditionally been fixed in the realm of the private and the personal and viewed as physical contact within … Read more

The ancestral village of Kamala Harris, US Vice President-elect, erupted in celebrations hailing her victory in the US presidential election. The residents of the village have been showcasing a lot of love and support as they even performed a special puja earlier to show their support for her campaign. Feature Picture Credit: The Guardian (https://www.theguardian.com/us-news/2020/nov/08/kamala-harris-south-india-joy-daughter-of-our-village)

With Diwali being just around the corner, many brands are making sure that they are able to add some positivity through their communications. We have put together a list of few interesting ads that are currently grabbing people’s attention

IIM Udaipur launched the Consumer Culture Lab on 7th November 2020. We also had an interesting webinar with our guest speaker, Vijay Parthasarathy on the topic: “Return to Laughter: Comedy Culture in India“. The Lab was launched by our esteemed faculty and researchers, Janat Shah (director of IIMU), Julien Cayla (advisor of the Consumer Culture Lab), Rajesh Nanarpuzha, Tanvi Gupta, PhD (faculty at IIMU), … Read more

With the onset of Covid-19 a few months back, the world around us changed in ways we had never imagined. In one way or another, people witnessed almost every aspect of their life undergoing a transformation. Like many other countries, India too began to observe a lockdown from mid-march. However, India’s lockdown was much more … Read more

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