Police in many states of India have begun using social media to engage with citizens, especially younger generations. Many instances of them using memes and pop culture references to spread awareness have emerged. Featured Image: Twitter account of Mumbai Police The views in these articles are of the author(s), and do not necessarily reflect the … Read more

India’s indigenous cultures are undergoing a boost in popularity, with their music, art, dances, and other aspects being brought to the fore. Featured Image: https://indianexpress.com/article/cities/hyderabad/iit-hyderabad-adilabad-thoti-tribe-posters-8112546/ The views in these articles are of the author(s), and do not necessarily reflect the views of the institute.

Indians’ love for Ramayana and Mahabharata onscreen has now made way for Game of Thrones-esque epic films which are tapping into the country’s rich history and mythology. Featured Image: https://www.thenewsminute.com/article/ponniyin-selvan-review-mani-ratnam-s-epic-true-spirit-kalki-s-novel-168438 The views in these articles are of the author(s), and do not necessarily reflect the views of the institute.

As people are increasingly spending more time on social media platforms, they find newer ways to interact and engage with it. One of the many offshoots of such an interaction has been the creation and rise of a new way of gaining knowledge and information. Whether we are trying to pursue a hobby, acquire new … Read more

We hosted a webinar on “Following the ‘Ping’ of the App: Experiences of Private Hire Drivers in Singapore” with Shamil Zainuddin on 10th October 2022. Watch the recording here: About the speaker: Shamil Zainuddin is a Research Associate at the Institute of Policy Studies (IPS). He specialises in applied ethnography and holds qualifications in Sociology which … Read more

————————————————————————————————————- The below piece is an account of Project Digital Heartlands, where we explore the creation and consumption of content in tier 2 and 3 towns in India. Through the study, we sought to understand the self expression of small town creators, their creative practices, their individual journeys and their overall digital tastes and practices. … Read more

For the people living beyond the urban metropolitan cities, the ready availability of internet and smartphones have altered the ways in which they relate to the spaces, objects and humans around them.  Moreover, as platforms such as Tik-Tok gained massive popularity, it became extremely evident that our understanding of small-town India needed to be re-evaluated.  … Read more

Curated and written by Amit Bapna, Advisor (Content and Industry Engagement) for the Consumer Culture Lab. In the first of this series, the Consumer Culture Lab deep dives into the phenomenon called Brand Gandhi and unravels the layers of the DNA of this formidable and unusual Indian brand. We will be looking at many more … Read more

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