The Trolling of Secularism

Tanishq released an advertisement on October 9; the ad features a Muslim family preparing for an upcoming baby shower for their Hindu daughter-in-law. However, the ad was later pulled down by the company after the social media outrage it received from a section of the society.

Tanishq takes down Hindu-Muslim wedding ad after #BoycottTanishq trends

Tanishq trended all throughout Monday after trolls accused the jewellery brand of promoting what they called Love Jihad through its new advertisement. Now, Tanishq has removed the ad from social media.

Outraged Indians on Twitter Want to #BoycottTanishq After it Shows Hindu-Muslim Couple in New Ad

The commercial is a part of Tanishq’s current festive season’s collection ‘Ekatvam’. It has now led to social media outrage.

Bigoted social media? #BoycottTanishq trends on Twitter as jewellery brand shows Hindu-Muslim couple in new ad

It was surprising though predictable in today’s times to see that an advertising campaign which has ‘Ekatvam’ (Being One or united) as its theme is being dragged into divisive outrage on social media

Tanishq Takes Down Ad Promoting Interfaith Love, As #BoycottTanishq Trends Online

The 45 seconds ad showed (since it’s now been taken down) a Muslim family celebrating a traditional South Indian baby shower ceremony for their daughter-in-law.

Tanishq pulls ad featuring inter-faith match, a sign of the angry, fearful times in which we live

Detractors claimed that the jewellery spot normalises so-called love jihad.

Twitter is Disappointed To See Tanishq Take Down Their Ad After Boycott Calls Trend On Internet

Tanishq aired the ad in order to promote their new jewellery line called Ekatvam.

Should Brands Fear Trolling? | Faye D’Souza

Guestlist 1) Prahlad Kakkar, Advertising Film Director for Genesis Film Production. Co-founder of Prahlad Kakar School of Branding and Entrepreneurship. 2) R…

Mixed race not only lives but thrives. Withdrawing Tanishq ad means denying our reality

Taking back Tanishq ad means we believe that it is mischievous fiction, that these kinds of relationships do not exist in reality. But they do. Our life is the answer to the trolls.

Tanishq now gets big support from advertising bodies over ‘baseless & irrelevant’ attack – Republic World

Top ad bodies have come out in the support of Tanishq & have issued statements stating the ad “is not derogatory to any individual, organisation or religion.”

Tanishq episode shows secularism today has come to resemble power play

As #BoycottTanishq trended all through Monday, attacks on the brand sustained on two grounds– condemnation and rectification

Why Tanishq Should Have Stood by Their Ad for a Secular India

If Tanishq didn’t have the spine to stand strong, then why take the risk in the first place?

Tanishq Ad Removed Because It’s 2020 and Secular India Is Passé | The Quint

On Monday, 12 October, Twitter attacked a #Tanishq ad that showed 45 seconds of pure love. But, hey! As we have been told time and again Secular India is a c…

Tanishq pulls down its latest Hindu-Muslim Confluence ad, expert writes what exactly happened

Karthik Srinivasan, Independent Brand Consultant and Social Media Expert writes why Tanishq’s ad has been withdrawn. He traces some of the old Hindu-Muslim

The views in this article are of the author(s), and do not necessarily reflect the views of the institute.

Advertising as politics?

The controversy surrounding the Tanishq ad has attracted a lot of comment. Both its contents and the company’s decision to withdraw it have met with fierce criticism, albeit from different quarters. The criticism of the…

Tanishq Ad Row: Is social media backlash the new threat? – ET BrandEquity

ETBrandEquity An initiative of The Economic Times

IIM Udaipur

The Trolling of Secularism

The Trolling of Secularism

by Webmaster IIMU

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