People
Julien Cayla
Associate Professor, Nanyang Business School
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Julien Cayla
Julien Cayla is an Associate Professor of Marketing at Nanyang Business School. He is also a visiting Professor at Kedge Business School and a Research Area Advisor at IIM Udaipur.
He is passionate about bringing anthropological theories and methods to study consumer culture phenomena. He is excited about the idea of a consumer culture lab in India since he has always believed that more anthropologically-oriented approaches could benefit a wide range of people and organizations in India including government, companies and students.
These days he is mostly interested in the growth of the service economy, and the pains and pleasures of interacting with customers. He wonders how we can make such interactions more meaningful and less painful. The research question he is currently focusing on is: Why and how do service interactions vary across cultural contexts?
He is especially interested in understanding what “good service” means to the organizations that do service work, and how these ideas about service are put into practice in interactions with customers. To address this question, his team of co-authors and him have been working with and observing the personnel of a global hotel chain in different countries. The insights they generate through participant observation help extend marketing scholarship by detailing the specific ways culture frames service interactions. They are currently working on several papers in this area that have the potential of changing the way we think about service, especially the impact of culture on service.
Rajesh Nanarpuzha
Assistant Professor, Marketing, IIM Udaipur
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Rajesh Nanarpuzha
Rajesh Nanarpuzha is an Assistant Professor in the marketing department at IIMU. His research interests include understanding consumer identity projects, mapping the role of retail marketplaces in contemporary India and exploring community formation in the digital space. He uses qualitative research methods to research consumer and marketplace related phenomena, primarily in the Indian context.
Tanvi Gupta
Assistant Professor, Marketing, IIM Udaipur
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Tanvi Gupta
Tanvi Gupta, Ph.D. is an Assistant Professor of Marketing at IIM Udaipur. She teaches consumer behaviour, marketing research and brand management. Her research primarily explores the role of symbolic brand meaning in consumers’ lives, and how these meanings are shaped by culture and emotion. She applies perspectives from the disciplines of consumer psychology and consumer anthropology (CCT) in her research. She also consults brands to decode aspects of Indian culture using semiotics and ethnography.
Email: tanvi.gupta@iimu.ac.in
Ankur Kapoor
Assistant Professor, Marketing, IIM Udaipur
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Ankur Kapoor
Ankur Kapoor is an Assistant Professor of Marketing at IIM Udaipur. He teaches MBA and PhD courses on marketing management and consumer research. His research interests lie at the intersection of experimental and interpretive consumer research. He is especially interested in critically evaluating the interaction of markets and consumption practices with religion, education, consumerism and identity projects.
Jayant Nasa
Assistant Professor, Marketing, IIM Udaipur
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Jayant Nasa
Jayant Nasa is an Assistant Professor in the Marketing Area at IIM Udaipur. His research is broadly in the domain of consumer behavior. More specifically, his research interests include compensatory consumption, source effects and advertising ethics. Though his doctoral training was in consumer psychology, he has also recently got interested in learning how to do research as a consumer anthropologist, i.e., on cultural aspects of consumption, and that is why he is extremely excited to get involved with the newly-started Consumer Culture Lab at IIM Udaipur.
Kirti Mishra
Assistant Professor, OBHRM, IIM Udaipur
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Kirti Mishra
Kirti Mishra, Ph.D is an Assistant Professor at IIM Udaipur. She teaches Organizational Dynamics and Management Theory. Her research is broadly in the area of organizational behaviour and human resource management. More specifically her research interests include Qualitative Research, Sustainability, Strategy as Practice, Political Corporate Social Responsibility and Employee Volunteering. Currently, she is working on projects around Organizational Climate Change Responses, CSR of the Indian Mining Industry and Business Case for Employee Volunteering.
Prakash Satyavageeswaran
Assistant Professor, Marketing, IIM Udaipur
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Prakash Satyavageeswaran
Prakash Satyavageeswaran is an Assistant Professor at IIM Udaipur. He teaches B2B Marketing to MBA students and Marketing Strategy to PhD students. His research interests include low income consumers, rural markets, emerging markets, food consumption.
Vijayta Doshi
Assistant Professor, OBHRM, IIM Udaipur
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Vijayta Doshi
Vijayta Doshi is an Assistant Professor at IIM Udaipur. She teaches organizational behavior to MBA and doctoral students. Her research interests include leadership, knowledge/not knowing, entrepreneurship, service work, gender, class and in-country migration. Currently, she is working on projects around leadership in organizations, frontline service work and women entrepreneurship.
Research Staff
Adishri Guha
Senior Research Executive, Consumer Culture Lab, IIM Udaipur
Research Staff
Adishri Guha
Adishri Guha works as a Senior Research Executive at the Consumer Culture Lab in IIM Udaipur. She holds a Masters Degree in Criminology and Justice from Tata Institute of Social Sciences and a BA in English from Lady Brabourne College Kolkata. She was previously associated with Kantar as a Senior Research Manager where she worked towards uncovering the myriad dimensions of consumer needs and understanding the key motivators and choice drivers in decision making.
Adishri is a voracious reader, with a particular interest in topics exploring gender, mythology, history and culture. She is a keen observer and an explorer at heart, immersing herself in indigenous and local experiences during her travels. She seeks to leverage the power of human centered approach in understanding and excavating patterns in everyday human interactions and decoding factors shaping thought and action
Bhavapriya Thottakad
Research Assistant, Consumer Culture Lab, IIM Udaipur
Research Staff
Bhavapriya Thottakad
Bhavapriya Thottakad is a Research Assistant at the Consumer Culture Lab in IIM Udaipur. She holds an Integrated Masters Degree in Anthropology from the University of Hyderabad. Previously she was engaged as a Junior Research Fellow with the Anthropological Survey of India. Her primary responsibilities involved enumeration and analysis of data from communities in Southern India in order to formulate reports for the Government of India. Her engagement with multiple communities in both the rural and urban context has brought forth a keen interest on understanding consumer behaviour and interaction shaped by their socio-cultural context.