————————————————————————————————————- The below piece is an account of Project Digital Heartlands, where we explore the creation and consumption of content in tier 2 and 3 towns in India. Through the study, we sought to understand the self expression of small town creators, their creative practices, their individual journeys and their overall digital tastes and practices. … Read more

Beauty is an important concept in Indian consumerism, making India one of the biggest markets for beauty products in the world. Within the Indian beauty market, one of the highest selling products are skin fairness creams. The notion of beauty is heavily influenced by culture. Fair skin is synonymous to the Indian notion of beauty. … Read more

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