Qualitative Methods

There is a wide array of qualitative research techniques that can help uncover deep cultural insights. Here, we present brief writings by our team on some useful methods and theoretical lenses of qualitative inquiry.


Looking Within: Introspective Essays as a Qualitative Research Technique

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Thinking Ethnographically in Times of Covid-19

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How Do We Ensure Empathy in Remote Research?

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8 Tips for Qualitative Interviewing

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Webinar: Looking Beyond Big Data – Why Companies also Need Thick Data

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Why is Thick Data Important for Consumer Research in India?

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