Skip to content

IIM Udaipur

iimu-cclab-logo
  • Home
  • About
    • The Lab
    • People
  • Research
    • Digital Heartland – A Consumer Culture Lab & Stripe Partners Collaboration
      • Download Report
    • Farmer Influencers Research Project
    • Collaborate
      • Collaborate
      • Subscribe
  • Resource
    • Analyses
    • Qualitative Methods
    • Trends in India
      • Social fabric of India
      • Digital lives of Indian consumers
      • Popular culture in India
      • Reflections from the pandemic
    • Musings
  • Engagement
    • Webinars
      • Lab’s Launch Webinar
      • Webinar with Dr. Maitrayee Deka
      • Webinar with Dr. Simon Roberts
      • Webinar with Team Grab
      • Webinar with Prof. Russell Belk
      • Webinar with Shamil Zainuddin
    • CCL Commentaries
  • Contact Us
Qualitative MethodsWebmaster IIMU2026-02-12T17:01:47+05:30

Qualitative Methods

There is a wide array of qualitative research techniques that can help uncover deep cultural insights. Here, we present brief writings by our team on some useful methods and theoretical lenses of qualitative inquiry.

  • blurring-boundaries-post

    Blurring Boundaries: Perspectives from Digital Anthropology

    Read more
  • looking-within-post

    Looking Within: Introspective Essays as a Qualitative Research Technique

    Read more
  • thinking-ethnographically-post

    Thinking Ethnographically in Times of Covid-19

    Read more
  • remote-research-post

    How Do We Ensure Empathy in Remote Research?

    Read more
  • qualitative-interviewing-post

    8 Tips for Qualitative Interviewing

    Read more
  • webinar-looking-post

    Webinar: Looking Beyond Big Data – Why Companies also Need Thick Data

    Read more
  • consumer-research-post

    Why is Thick Data Important for Consumer Research in India?

    Read more
iimu-cclab-logo
© 2012 - 2026 • All Rights Reserved • Designed & Developed by IIM Udaipur
Page load link

    Go to Top