Food blogger Gaurav Wasan, highlighted the plight of an elderly couple who are selling fresh food in South Delhi. He made a video in which the elderly man was teary-eyed while narrating the financial plight he was going through with the business slowing down. The video went viral instantly with people sharing it on their … Read more

Tanishq released an advertisement on October 9; the ad features a Muslim family preparing for an upcoming baby shower for their Hindu daughter-in-law. However, the ad was later pulled down by the company after the social media outrage it received from a section of the society. The views in this article are of the author(s), … Read more

During an Instagram Live session, popular Punjabi and Bollywood singer, actor Diljit Dosanjh had an interesting ‘clash’ with Amazon’s virtual assistant Alexa. The video showed the hilarious exchange that followed between the two as Diljit repeatedly kept asking Alexa to play his latest track. It immediately became viral and has received over 2.5 million views. … Read more

Recently, Instagram launched its own short video feature called Reels in India. It lets users create videos on the app, add creative filters, music. Reels can be shared with friends or anyone on Instagram. India is the fourth country where this new Instagram video format is being tested. The views in this article are of the … Read more

A song featuring Ananya Pandey and Ishaan Khatter in a dance number was dropped on YouTube recently and immediately became a trending topic but not for the right reasons.  The views in this article are of the author(s), and do not necessarily reflect the views of the institute.

Masaba Masaba is an Indian web television series based on the life of Masaba Gupta. It is a part reality and part fiction series. The series gained a lot of positive reviews for being able to portray the complex realities of many Indian women. The views in this article are of the author(s), and do … Read more

Axone Axone is a film that was released on 12th June, 2020. The film depicts the events of a single day in the lives of a few northeastern people living in Delhi. The views in this article are of the author(s), and do not necessarily reflect the views of the institute.

Beauty is an important concept in Indian consumerism, making India one of the biggest markets for beauty products in the world. Within the Indian beauty market, one of the highest selling products are skin fairness creams. The notion of beauty is heavily influenced by culture. Fair skin is synonymous to the Indian notion of beauty. … Read more

Pin It on Pinterest