Curated and written by Amit Bapna, Advisor (Content and Industry Engagement) for the Consumer Culture Lab. In the first of this series, the Consumer Culture Lab deep dives into the phenomenon called Brand Gandhi and unravels the layers of the DNA of this formidable and unusual Indian brand. We will be looking at many more … Read more

With Diwali being just around the corner, many brands are making sure that they are able to add some positivity through their communications. We have put together a list of few interesting ads that are currently grabbing people’s attention

Prof. Julien Cayla, Prof. Rajesh Nanarpuzha, and Prof. Tanvi Gupta spoke at a webinar conducted by IIM Udaipur’s U Forum on August 2nd, 2020. While discussing the relevance of thick data, Prof. Julien Cayla also talked about the genesis of his idea for the Consumer Culture Lab. Watch the recording of the webinar below.

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