The word intimacy was first used in the English dictionary in 1632. Since then the word has gone through its own tumultuous journey. Over centuries, its meaning has evolved and branched out acquiring newer dimensions.  “Intimacy has traditionally been fixed in the realm of the private and the personal and viewed as physical contact within … Read more

The ancestral village of Kamala Harris, US Vice President-elect, erupted in celebrations hailing her victory in the US presidential election. The residents of the village have been showcasing a lot of love and support as they even performed a special puja earlier to show their support for her campaign. Feature Picture Credit: The Guardian (https://www.theguardian.com/us-news/2020/nov/08/kamala-harris-south-india-joy-daughter-of-our-village)

With Diwali being just around the corner, many brands are making sure that they are able to add some positivity through their communications. We have put together a list of few interesting ads that are currently grabbing people’s attention

With the onset of Covid-19 a few months back, the world around us changed in ways we had never imagined. In one way or another, people witnessed almost every aspect of their life undergoing a transformation. Like many other countries, India too began to observe a lockdown from mid-march. However, India’s lockdown was much more … Read more

With the onset of the Covid-19 pandemic, people’s lives across the globe turned upside down. Many professions and industries found themselves unprepared to adapt to this new lifestyle and struggled to find their place in this new way of being. Even for the qualitative researchers, there was an immediate pressure to adapt to this new … Read more

Visuals by Srinidhi Chandrashekar, with inputs from Rupali Kapoor and Tanvi Gupta. About the author Srinidhi Chandrashekar is an intern at the Consumer Culture Lab. She is currently pursuing her master’s in design at NID, Gandhinagar. From advertising to design, she believes that her work has journeyed from communicating to users to understanding users, and … Read more

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