With the increasing penetration of internet and smartphones in rural India the last few years, we notice a substantial increase in people’s engagement with them. As the internet makes inroads into the previously untouched parts of the country, we also witness a surge not only in consumption, but also in content creation. A consequence of … Read more
In the past decade, a number of anthropologists have provided fascinating insights into people’s digital behaviour. People have been increasingly using the internet for a varied number of reasons such as to socialize, consume and produce knowledge, for entertainment, work etc. Moreover, the pandemic further accelerated our usage of the digital. Even in India, as … Read more
The word intimacy was first used in the English dictionary in 1632. Since then the word has gone through its own tumultuous journey. Over centuries, its meaning has evolved and branched out acquiring newer dimensions. “Intimacy has traditionally been fixed in the realm of the private and the personal and viewed as physical contact within … Read more
Food blogger Gaurav Wasan, highlighted the plight of an elderly couple who are selling fresh food in South Delhi. He made a video in which the elderly man was teary-eyed while narrating the financial plight he was going through with the business slowing down. The video went viral instantly with people sharing it on their … Read more
Tanishq released an advertisement on October 9; the ad features a Muslim family preparing for an upcoming baby shower for their Hindu daughter-in-law. However, the ad was later pulled down by the company after the social media outrage it received from a section of the society. The views in this article are of the author(s), … Read more
Recently, Instagram launched its own short video feature called Reels in India. It lets users create videos on the app, add creative filters, music. Reels can be shared with friends or anyone on Instagram. India is the fourth country where this new Instagram video format is being tested. The views in this article are of the … Read more
As per a survey conducted by the Limelight Networks it was identified that Indians are watching the most online content per day during the ongoing pandemic globally The views in this article are of the author(s), and do not necessarily reflect the views of the institute.
A song featuring Ananya Pandey and Ishaan Khatter in a dance number was dropped on YouTube recently and immediately became a trending topic but not for the right reasons. The views in this article are of the author(s), and do not necessarily reflect the views of the institute.
Sadak 2 is a 2020 Indian film directed by Mahesh Bhatt. The film is the sequel to the 1991 film Sadak. The sequel stars Sanjay Dutt, Pooja Bhatt, Alia Bhatt and Aditya Roy Kapur. On 12 August 2020, the film’s trailer was released on YouTube and within a week, it became the second most-disliked video … Read more
Masaba Masaba is an Indian web television series based on the life of Masaba Gupta. It is a part reality and part fiction series. The series gained a lot of positive reviews for being able to portray the complex realities of many Indian women. The views in this article are of the author(s), and do … Read more