Analyses

A collection of cultural insights about Indian consumers written by our team.

Re-imagining Gandhi

Rural India: Finding a voice through social media

Netflix, Party and Chill: Autoethnographic Exploration of Emerging Digital Intimacies

Mere Paas Maa Hai: The Changing Culture Codes of Motherhood in India

Moralizers or Elevators? Gendered Meanings of Skin Whitening in India