Analyses

A collection of cultural insights about Indian consumers written by our team.


Rural India: Finding a voice through social media

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Netflix, Party and Chill: Autoethnographic Exploration of Emerging Digital Intimacies

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Mere Paas Maa Hai: The Changing Culture Codes of Motherhood in India

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Moralizers or Elevators? Gendered Meanings of Skin Whitening in India

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