With the onset of the Covid-19 pandemic, people’s lives across the globe turned upside down. Many professions and industries found themselves unprepared to adapt to this new lifestyle and struggled to find their place in this new way of being. Even for the qualitative researchers, there was an immediate pressure to adapt to this new … Read more

Visuals by Srinidhi Chandrashekar, with inputs from Rupali Kapoor and Tanvi Gupta. About the author Srinidhi Chandrashekar is an intern at the Consumer Culture Lab. She is currently pursuing her master’s in design at NID, Gandhinagar. From advertising to design, she believes that her work has journeyed from communicating to users to understanding users, and … Read more

Many authors have tried to define culture. Varnum and Grossmann synthesize these definitions and state that culture is “a shared set of ideas, norms, and behaviors common to a group of people inhabiting a geographic location”1. This suggests that culture can have multiple levels as there can be different groups with different beliefs. Nonetheless, in … Read more

During an Instagram Live session, popular Punjabi and Bollywood singer, actor Diljit Dosanjh had an interesting ‘clash’ with Amazon’s virtual assistant Alexa. The video showed the hilarious exchange that followed between the two as Diljit repeatedly kept asking Alexa to play his latest track. It immediately became viral and has received over 2.5 million views. … Read more

Recently, Instagram launched its own short video feature called Reels in India. It lets users create videos on the app, add creative filters, music. Reels can be shared with friends or anyone on Instagram. India is the fourth country where this new Instagram video format is being tested. The views in this article are of the … Read more

Prof. Julien Cayla, Prof. Rajesh Nanarpuzha, and Prof. Tanvi Gupta spoke at a webinar conducted by IIM Udaipur’s U Forum on August 2nd, 2020. While discussing the relevance of thick data, Prof. Julien Cayla also talked about the genesis of his idea for the Consumer Culture Lab. Watch the recording of the webinar below.

Masaba Masaba is an Indian web television series based on the life of Masaba Gupta. It is a part reality and part fiction series. The series gained a lot of positive reviews for being able to portray the complex realities of many Indian women. The views in this article are of the author(s), and do … Read more

Why is Thick Data Important for Consumer Research in India? Consumption is a part of life and thus cannot be explored in a detached and isolated manner. People are living slices of their lives while interacting with products offered to them by marketers. As consumer researchers, we need to understand how products can be meaningfully … Read more

Axone Axone is a film that was released on 12th June, 2020. The film depicts the events of a single day in the lives of a few northeastern people living in Delhi. The views in this article are of the author(s), and do not necessarily reflect the views of the institute.

Indian Matchmaking Indian Matchmaking is an Indian reality television series that premiered on Netflix on the 16th July, 2020. It immediately gained a lot of popularity for a diverse set of reasons and has sparked a range of conversations in India. The views in this article are of the author(s), and do not necessarily reflect … Read more

Pin It on Pinterest