With the onset of Covid-19 a few months back, the world around us changed in ways we had never imagined. In one way or another, people witnessed almost every aspect of their life undergoing a transformation. Like many other countries, India too began to observe a lockdown from mid-march. However, India’s lockdown was much more … Read more
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With the onset of the Covid-19 pandemic, people’s lives across the globe turned upside down. Many professions and industries found themselves unprepared to adapt to this new lifestyle and struggled to find their place in this new way of being. Even for the qualitative researchers, there was an immediate pressure to adapt to this new … Read more
Visuals by Srinidhi Chandrashekar, with inputs from Rupali Kapoor and Tanvi Gupta. About the author Srinidhi Chandrashekar is an intern at the Consumer Culture Lab. She is currently pursuing her master’s in design at NID, Gandhinagar. From advertising to design, she believes that her work has journeyed from communicating to users to understanding users, and … Read more
Food blogger Gaurav Wasan, highlighted the plight of an elderly couple who are selling fresh food in South Delhi. He made a video in which the elderly man was teary-eyed while narrating the financial plight he was going through with the business slowing down. The video went viral instantly with people sharing it on their … Read more
Tanishq released an advertisement on October 9; the ad features a Muslim family preparing for an upcoming baby shower for their Hindu daughter-in-law. However, the ad was later pulled down by the company after the social media outrage it received from a section of the society. The views in this article are of the author(s), … Read more
Many authors have tried to define culture. Varnum and Grossmann synthesize these definitions and state that culture is “a shared set of ideas, norms, and behaviors common to a group of people inhabiting a geographic location”1. This suggests that culture can have multiple levels as there can be different groups with different beliefs. Nonetheless, in … Read more