Visuals by Srinidhi Chandrashekar, with inputs from Rupali Kapoor and Tanvi Gupta.
About the author
Srinidhi Chandrashekar is an intern at the Consumer Culture Lab. She is currently pursuing her master’s in design at NID, Gandhinagar. From advertising to design, she believes that her work has journeyed from communicating to users to understanding users, and she has come to develop an interest in the inquiry of socio-cultural influences on consumer attitudes.