Webinar: Looking Beyond Big Data – Why Companies also Need Thick Data

Prof. Julien Cayla, Prof. Rajesh Nanarpuzha, and Prof. Tanvi Gupta spoke at a webinar conducted by IIM Udaipur’s U Forum on August 2nd, 2020. While discussing the relevance of thick data, Prof. Julien Cayla also talked about the genesis of his idea for the Consumer Culture Lab. Watch the recording of the webinar below.

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