Police in many states of India have begun using social media to engage with citizens, especially younger generations. Many instances of them using memes and pop culture references to spread awareness have emerged. Featured Image: Twitter account of Mumbai Police The views in these articles are of the author(s), and do not necessarily reflect the … Read more
India’s indigenous cultures are undergoing a boost in popularity, with their music, art, dances, and other aspects being brought to the fore. Featured Image: https://indianexpress.com/article/cities/hyderabad/iit-hyderabad-adilabad-thoti-tribe-posters-8112546/ The views in these articles are of the author(s), and do not necessarily reflect the views of the institute.
Indians’ love for Ramayana and Mahabharata onscreen has now made way for Game of Thrones-esque epic films which are tapping into the country’s rich history and mythology. Featured Image: https://www.thenewsminute.com/article/ponniyin-selvan-review-mani-ratnam-s-epic-true-spirit-kalki-s-novel-168438 The views in these articles are of the author(s), and do not necessarily reflect the views of the institute.
Curated and written by Amit Bapna, Advisor (Content and Industry Engagement) for the Consumer Culture Lab. In the first of this series, the Consumer Culture Lab deep dives into the phenomenon called Brand Gandhi and unravels the layers of the DNA of this formidable and unusual Indian brand. We will be looking at many more … Read more
With Diwali being just around the corner, many brands are making sure that they are able to add some positivity through their communications. We have put together a list of few interesting ads that are currently grabbing people’s attention
Prof. Julien Cayla, Prof. Rajesh Nanarpuzha, and Prof. Tanvi Gupta spoke at a webinar conducted by IIM Udaipur’s U Forum on August 2nd, 2020. While discussing the relevance of thick data, Prof. Julien Cayla also talked about the genesis of his idea for the Consumer Culture Lab. Watch the recording of the webinar below.