With the increasing penetration of internet and smartphones in rural India the last few years, we notice a substantial increase in people’s engagement with them. As the internet makes inroads into the previously untouched parts of the country, we also witness a surge not only in consumption, but also in content creation. A consequence of … Read more
digital
In the past decade, a number of anthropologists have provided fascinating insights into people’s digital behaviour. People have been increasingly using the internet for a varied number of reasons such as to socialize, consume and produce knowledge, for entertainment, work etc. Moreover, the pandemic further accelerated our usage of the digital. Even in India, as … Read more
During an Instagram Live session, popular Punjabi and Bollywood singer, actor Diljit Dosanjh had an interesting ‘clash’ with Amazon’s virtual assistant Alexa. The video showed the hilarious exchange that followed between the two as Diljit repeatedly kept asking Alexa to play his latest track. It immediately became viral and has received over 2.5 million views. … Read more