A song featuring Ananya Pandey and Ishaan Khatter in a dance number was dropped on YouTube recently and immediately became a trending topic but not for the right reasons. The views in this article are of the author(s), and do not necessarily reflect the views of the institute.
Beauty is an important concept in Indian consumerism, making India one of the biggest markets for beauty products in the world. Within the Indian beauty market, one of the highest selling products are skin fairness creams. The notion of beauty is heavily influenced by culture. Fair skin is synonymous to the Indian notion of beauty. … Read more