Curated and written by Amit Bapna, Advisor (Content and Industry Engagement) for the Consumer Culture Lab. In the first of this series, the Consumer Culture Lab deep dives into the phenomenon called Brand Gandhi and unravels the layers of the DNA of this formidable and unusual Indian brand. We will be looking at many more … Read more
The pandemic has forced qualitative researchers to pivot their methods drastically. The richness of contextual fieldwork has been replaced with virtual sessions. When the researchers at Grab switched to remote research, they had to overcome a series of challenges. In this webinar, they will review 5 key challenges, and provide an in-depth views into their … Read more