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During the first wave I was really unprepared. I didn’t know how to cook. Living away from home and managing a job as well as a weekend MBA program, I was really dependent on restaurant deliveries which increased my cost of living. And of course, while ordering food from outside, I would order junk food … Read more
The pandemic has forced qualitative researchers to pivot their methods drastically. The richness of contextual fieldwork has been replaced with virtual sessions. When the researchers at Grab switched to remote research, they had to overcome a series of challenges. In this webinar, they will review 5 key challenges, and provide an in-depth views into their … Read more
I am not much of a fitness freak, but I do love a good workout, mostly because of the endorphin hit afterwards. I was fairly regular to the gym and Taekwon-do classes, when the pandemic was upon us and the nation went into lockdown. So naturally, the world of Instagram was divided into two halves. … Read more
Author : Adishri Guha Among the multifarious cultural facets of #India, hair too is a #symbolic manifestation of age old #traditions in the country. Moving beyond the conventional codes of an enhanced physical appearance, the role of hair transcends beyond mere #beauty and is perceived as an indicator of a #woman’s personality – who she … Read more
My security guard had recently sent his kids back to the village along with his wife in anticipation of the third wave. As the usual cacophony of the basement was replaced with a calm silence, I missed their presence and asked him how they were doing back home. While they loved the greenery and space … Read more
Back in 2018-2019, this was one of the most ‘#Instragrammable‘ coffee’s in London. Curious to explore this further, one afternoon, I decided to go search for this coffee! The cafe was accustomed to having #customers who just wanted to #capture it and keep up with the #trend. I spent an afternoon hanging around at the … Read more
During a routine ritual of a movie night with my 6 year old niece, she casually mentioned how one of the characters is a “perfect girl”. Intrigued by that thought, I decided to explore what a “perfect girl” meant to her. She went on to state that a perfect girl was one who was a … Read more
Earlier this year, #Amazon’s #Alexa marked 3 years in India! An article by the Indian Express claimed that “interactions with voice assistants have gone up 67% in 2020.” Over the last few years, we have been observing more and more #Indian’s bringing Alexa into their #homes. As people develop a sense of comfort in #conversing … Read more
A novel addition to the booming #food #culture in #India, is the rise of indigenous #cooking channels. Challenging the status quo of renowned chefs and culinary stalwarts cooking up mouth watering delicacies in glamorous and well equipped #kitchens, are locals from quaint Indian villages showcasing the power of local cuisines. As the Lab traverses deeper … Read more
With the increasing penetration of internet and smartphones in rural India the last few years, we notice a substantial increase in people’s engagement with them. As the internet makes inroads into the previously untouched parts of the country, we also witness a surge not only in consumption, but also in content creation. A consequence of … Read more