We hosted a webinar on “Media Assemblages of Bazaar Brands” with Dr. Maitrayee Deka on 13th December 2021.
Watch the recording here:
About the speaker:
Dr. Maitrayee Deka is a PhD from the Graduate School of Social and Political Sciences at the University of Milan and is currently a Senior lecturer at the Department of Sociology in the University of Essex.
Her research is in the area of Economic Sociology, STS, consumer cultures and Social Theory. She is interested in looking at alternative systems to global capitalism to frame them as a distinct analytical and political category. Part of this interest emerges from examining global bazaar economies as a popular economic system based on her ethnography in Delhi’s Electronic Bazaars and is currently being developed into a monograph, Traders and Tinkers: The Popular Economy of the Bazaar.
The other strand of her research focuses on marginal cultural spaces, particularly young adults’ social media use in the Global South, to see how they engage with global platforms in unique ways. Overall, she is interested in building a more embedded social theory through observations and practices often ignored in the dominant academic framework.