IIM Udaipur launched the Consumer Culture Lab on 7th November 2020. We also had an interesting webinar with our guest speaker, Vijay Parthasarathy on the topic: “Return to Laughter: Comedy Culture in India“.
The Lab was launched by our esteemed faculty and researchers, Janat Shah (director of IIMU), Julien Cayla (advisor of the Consumer Culture Lab), Rajesh Nanarpuzha, Tanvi Gupta, PhD (faculty at IIMU), and Rupali Kapoor (research officer at the Consumer Culture Lab).
Watch the recording of the event here:
The launch event received some press coverage. You can read the press releases below.
Indian Institute of Management Udaipur launches ‘Consumer Culture Lab’ to plug education gaps
To get a deeper understanding of what consumers want, even as cultures and societies continue to evolve, Indian Institute of Management Udaipur has launched a ‘Consumer Culture Lab’, which it says is the first Indian B-School to unveil such an initiative.
IIMU sets up a consumer culture lab to foster research capabilities
The lab aims to address the global demand for research on Indian consumers and encourage creative research
IIM Udaipur to set-up ‘Consumer Culture Lab’ – ET Government
ETGovernment An initiative of The Economic Times