Categories: Digital lives of Indian consumers, Trends in India

by Webmaster IIMU

Share

ott-growing

OTT growing in India during COVID

As per a survey conducted by the Limelight Networks it was identified that Indians are watching the most online content per day during the ongoing pandemic globally

ott-img-1
Indians watch the most online video content per day: Survey

The report, “How Video is Changing the World”, found that most people are turning to online video for new forms of interactive entertainment during this pandemic.

Indians watch over 5 hours of online video content per day, most in the world: survey

The global average of online video viewing has jumped four times to four hours and 3 minutes per day from a single hour average measured in the State of Online Video 2019 study just six months ago

Indians watch over 5 hours of online video content per day, most in the world: survey

The global average of online video viewing has jumped four times to four hours and 3 minutes per day from a single hour average measured in the State of Online Video 2019 study just six months ago

One in every three Indians watches online videos: Google report

Hindi is the most preferred language for consumption at 54%, English is preferred by 16% of the viewing population.Online video user population will reach 500 million by the end of the year

ott-img-4
Is Coronavirus driving OTT consumption?

Shelving of the Indian Premier League is also expected to drive audience

The views in this article are of the author(s), and do not necessarily reflect the views of the institute.

STAY IN THE LOOP

Subscribe to our free newsletter.

Leave A Comment

Related Posts