Categories: Popular culture in India, Trends in India

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Brands Picking up Festive Vibes in India

With Diwali being just around the corner, many brands are making sure that they are able to add some positivity through their communications. We have put together a list of few interesting ads that are currently grabbing people’s attention

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Cadbury Celebrations’ latest Diwali ad is ‘Not Just A Cadbury Ad’ – Exchange4media

Conceptualised by Ogilvy, the campaign provides an advertising platform to local retailers, whose businesses would have been impacted by the pandemic

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This Diwali, Cadbury creates India’s first AI based hyperlocal ad to support local retailers

NEW DELHI: The markets are beginning to recover, especially during the festive season, as the customers are now keen to make purchases that have been pending for a long time. At this point, it becomes extremely important for everyone to support the local retailer that forms the back bone of the econ…

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Festive Ads: How brands are communicating this festive season

From SBI Card to TVS Credit and Godrej Hit, here’s how brands are communicating this festive season

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Sensodyne celebrates the festive spirit with latest campaign – Portfolio | ET BrandEquity

Sensodyne, the sensitivity toothpaste from GSK Consumer Healthcare has taken a festive turn with its ‘For The Love Of’ campaign. The season of fes..

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Sensodyne celebrates the festive spirit with #ForTheLoveOfFestiveFavourites campaign – Exchange4media

Encourages people to keep their traditions alive without worrying about tooth sensitivity

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Have a Super Hit Diwali says Godrej Lal Hit in a new digital film – Exchange4media

The digital film has been conceptualized by Lowe Lintas

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‘We need this Diwali’, urges Godrej’s new ad for LAL HIT cockroach spray

It’s not every day you see a cockroach spray being advertised in a Diwali ad.

Festive Advertising: Brand campaigns that are lighting up our screens

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication In the pursuit to catch consumer attention and a place in the shopping cart brands leave no stone unturned, more so in the festive season when buying sentiments are at a

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Lifestyle launches ‘Dil Se Diwali’ campaign – ET BrandEquity

ETBrandEquity An initiative of The Economic Times

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Vivo’s Diwali ad campaign aims to spark ‘smiles’ – ET BrandEquity

ETBrandEquity An initiative of The Economic Times

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OPPO launches ‘#BeTheLight’ campaign, new Diwali edition of F17 Pro

Adding excitement and strengthening the essence of kindness this Diwali, OPPO, a premium global smart device brand today rolled out a new campaign to #BeTheLight To Spread The Light and launched a Diwali edition F17 Pro. Imparting greater meaning to celebrations, the campaign encourages people to il…

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Coca Cola Diwali Campaigns opening happiness every festive season – Social Samosa

Quenching the thirst this festive season are Coca Cola Diwali Campaigns with refreshing and crispy campaigns.

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Collection of Diwali 2020 ads | The Work | Campaign India

Watch the films here

House of Hiranandani launches a thoughtful video under ‘House of Happiness Festival’ Campaign

House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in the safe and secured environment of an owned apartment during the pandemic lockdown. The video is a part of the ‘House of Happiness’ Mega festival that compri

Advertisements spark buzz amid run-up to festivities and IPL finale

Cadbury, Unacademy were lauded for unique ads, while Tanishq faced backlash for underlying message.Jewellery brand Tanishq, however, faced social media backlash for its Diwali ad, which promoted celebrating a cracker-free festival

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JK Super Cement thanks doctors this Diwali through #YehPuccaHai film – Exchange4media

#YehPuccaHai – THANK YOU DOCTORS campaign has been conceptualised and produced in association with Social Cloud Ventures

HP India’s Go Local Diwali Ad is Going Viral as it Perfectly Conveys ‘Vocal For Local’ Message – ZEE5 News

An old HP India ad from 2018 has resurfaced on the internet as it perfectly fits in the “Vocal for Local” initiative. Titled #GoLocal, the ad is about a woman selling diyas by the roadside and a little boy helping her to sell off all her diyas by advertising about her.

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Duroflex encourages consumers to gift good sleep this Diwali – ET BrandEquity

ETBrandEquity An initiative of The Economic Times

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Experts share their favourite Diwali campaigns from 2020

While the first half of the year was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%, research studies have shown that

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