{"id":838,"date":"2020-11-09T20:19:34","date_gmt":"2020-11-09T20:19:34","guid":{"rendered":"http:\/\/cclab.iimu.ac.in\/?p=838"},"modified":"2022-11-08T12:31:12","modified_gmt":"2022-11-08T12:31:12","slug":"brands-picking-up-on-the-festive-vibes-in-india","status":"publish","type":"post","link":"https:\/\/cclab.iimu.ac.in\/brands-picking-up-on-the-festive-vibes-in-india\/","title":{"rendered":"Brands Picking up Festive Vibes in India"},"content":{"rendered":"\n

With Diwali being just around the corner, many brands are making sure that they are able to add some positivity through their communications. We have put together a list of few interesting ads that are currently grabbing people’s attention <\/p>\n\n\n

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Cadbury Celebrations\u2019 latest Diwali ad is \u2018Not Just A Cadbury Ad\u2019 – Exchange4media<\/div>
Conceptualised by Ogilvy, the campaign provides an advertising platform to local retailers, whose businesses would have been impacted by the pandemic<\/div><\/div><\/div>\n\n
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This Diwali, Cadbury creates India\u2019s first AI based hyperlocal ad to support local retailers<\/div>
NEW DELHI: The markets are beginning to recover, especially during the festive season, as the customers are now keen to make purchases that have been pending for a long time. At this point, it becomes extremely important for everyone to support the local retailer that forms the back bone of the econ\u2026<\/div><\/div><\/div>\n\n
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Festive Ads: How brands are communicating this festive\u00a0season<\/div>
From SBI Card to TVS Credit and Godrej Hit, here\u2019s how brands are communicating this festive season<\/div><\/div><\/div>\n\n
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Sensodyne celebrates the festive spirit with latest campaign – Portfolio | ET BrandEquity<\/div>
Sensodyne, the sensitivity toothpaste from GSK Consumer Healthcare has taken a festive turn with its \u2018For The Love Of\u2019 campaign. The season of fes..<\/div><\/div><\/div>\n\n
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Sensodyne celebrates the festive spirit with #ForTheLoveOfFestiveFavourites campaign – Exchange4media<\/div>
Encourages people to keep their traditions alive without worrying about tooth sensitivity<\/div><\/div><\/div>\n\n
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Have a Super Hit Diwali says Godrej Lal Hit in a new digital film – Exchange4media<\/div>
The digital film has been conceptualized by Lowe Lintas<\/div><\/div><\/div>\n\n
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\u2018We need this Diwali\u2019, urges Godrej\u2019s new ad for LAL HIT cockroach spray<\/div>
It\u2019s not every day you see a cockroach spray being advertised in a Diwali ad.<\/div><\/div><\/div>\n\n
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Festive Advertising: Brand campaigns that are lighting up our screens<\/div>
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication In the pursuit to catch consumer attention and a place in the shopping cart brands leave no stone unturned, more so in the festive season when buying sentiments are at a<\/div><\/div><\/div>\n\n
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Lifestyle launches \u2018Dil Se Diwali\u2019 campaign – ET BrandEquity<\/div>
ETBrandEquity An initiative of The Economic Times<\/div><\/div><\/div>\n\n
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Vivo\u2019s Diwali ad campaign aims to spark \u2018smiles\u2019 – ET BrandEquity<\/div>
ETBrandEquity An initiative of The Economic Times<\/div><\/div><\/div>\n\n
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OPPO launches \u2018#BeTheLight\u2019 campaign, new Diwali edition of F17 Pro<\/div>
Adding excitement and strengthening the essence of kindness this Diwali, OPPO, a premium global smart device brand today rolled out a new campaign to #BeTheLight To Spread The Light and launched a Diwali edition F17 Pro. Imparting greater meaning to celebrations, the campaign encourages people to il\u2026<\/div><\/div><\/div>\n\n
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Coca Cola Diwali Campaigns opening happiness every festive season – Social Samosa<\/div>
Quenching the thirst this festive season are Coca Cola Diwali Campaigns with refreshing and crispy campaigns.<\/div><\/div><\/div>\n\n
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Collection of Diwali 2020 ads | The Work | Campaign India<\/div>
Watch the films here<\/div><\/div><\/div>\n\n
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House of Hiranandani launches a thoughtful video under \u2018House of Happiness Festival\u2019 Campaign<\/div>
House of Hiranandani launched a video campaign titled \u2018Beete Din\u2019 that makes one reminisce the memories of living together with our family in the safe and secured environment of an owned apartment during the pandemic lockdown. The video is a part of the \u2018House of Happiness\u2019 Mega festival that compri<\/div><\/div><\/div>\n\n
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Advertisements spark buzz amid run-up to festivities and IPL finale<\/div>
Cadbury, Unacademy were lauded for unique ads, while Tanishq faced backlash for underlying message.Jewellery brand Tanishq, however, faced social media backlash for its Diwali ad, which promoted celebrating a cracker-free festival<\/div><\/div><\/div>\n\n
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JK Super Cement thanks doctors this Diwali through #YehPuccaHai film – Exchange4media<\/div>
#YehPuccaHai \u2013 THANK YOU DOCTORS campaign has been conceptualised and produced in association with Social Cloud Ventures<\/div><\/div><\/div>\n\n
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HP India\u2019s Go Local Diwali Ad is Going Viral as it Perfectly Conveys \u2018Vocal For Local\u2019 Message – ZEE5 News<\/div>
An old HP India ad from 2018 has resurfaced on the internet as it perfectly fits in the \u201cVocal for Local\u201d initiative. Titled #GoLocal, the ad is about a woman selling diyas by the roadside and a little boy helping her to sell off all her diyas by advertising about her.<\/div><\/div><\/div>\n\n
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Duroflex encourages consumers to gift good sleep this Diwali – ET BrandEquity<\/div>
ETBrandEquity An initiative of The Economic Times<\/div><\/div><\/div>\n\n
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Experts share their favourite Diwali campaigns from 2020<\/div>
While the first half of the year was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%, research studies have shown that<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

With Diwali being just around the corner, many brands are making sure that they are able to add some positivity through their communications. We have put together a list of few interesting ads that are currently grabbing people’s attention<\/p>\n","protected":false},"author":1,"featured_media":1464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,16],"tags":[122,82,120,43,107,32,64,89,116,119,121,124,85,86,76,39,48,123,118,88,117],"_links":{"self":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts\/838"}],"collection":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":10,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts\/838\/revisions"}],"predecessor-version":[{"id":1465,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts\/838\/revisions\/1465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/media\/1464"}],"wp:attachment":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/media?parent=838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/categories?post=838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/tags?post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}