{"id":572,"date":"2020-09-28T12:24:59","date_gmt":"2020-09-28T12:24:59","guid":{"rendered":"http:\/\/cclab.iimu.ac.in\/?p=572"},"modified":"2020-11-01T13:48:40","modified_gmt":"2020-11-01T13:48:40","slug":"online-viewing-behavior","status":"publish","type":"post","link":"https:\/\/cclab.iimu.ac.in\/online-viewing-behavior\/","title":{"rendered":"OTT growing in India during COVID"},"content":{"rendered":"\n

As per a survey conducted by the Limelight Networks it was identified that Indians are watching the most online content per day during the ongoing pandemic globally<\/p>\n\n\n

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Indians watch the most online video content per day: Survey<\/div>
The report, \u201cHow Video is Changing the World\u201d, found that most people are turning to online video for new forms of interactive entertainment during this pandemic.<\/div><\/div><\/div>\n\n
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Indians watch over 5 hours of online video content per day, most in the world: survey<\/div>
The global average of online video viewing has jumped four times to four hours and 3 minutes per day from a single hour average measured in the State of Online Video 2019 study just six months ago<\/div><\/div><\/div>\n\n
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<\/div><\/div>
Indians watch over 5 hours of online video content per day, most in the world: survey<\/div>
The global average of online video viewing has jumped four times to four hours and 3 minutes per day from a single hour average measured in the State of Online Video 2019 study just six months ago<\/div><\/div><\/div>\n\n
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One in every three Indians watches online videos: Google report<\/div>
Hindi is the most preferred language for consumption at 54%, English is preferred by 16% of the viewing population.Online video user population will reach 500 million by the end of the year<\/div><\/div><\/div>\n\n
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Is Coronavirus driving OTT consumption?<\/div>
Shelving of the Indian Premier League is also expected to drive audience<\/div><\/div><\/div>\n\n\n

The views in this article are of the author(s), and do not necessarily reflect the views of the institute.<\/p>\n","protected":false},"excerpt":{"rendered":"

As per a survey conducted by the Limelight Networks it was identified that Indians are watching the most online content per day during the ongoing pandemic globally The views in this article are of the author(s), and do not necessarily reflect the views of the institute.<\/p>\n","protected":false},"author":1,"featured_media":643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14],"tags":[30,92,43,91,13,45,89,28,77,93,39,48,47,36,90],"_links":{"self":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts\/572"}],"collection":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":4,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"predecessor-version":[{"id":757,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts\/572\/revisions\/757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/media\/643"}],"wp:attachment":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/tags?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}