{"id":569,"date":"2020-09-28T11:26:35","date_gmt":"2020-09-28T11:26:35","guid":{"rendered":"http:\/\/cclab.iimu.ac.in\/?p=569"},"modified":"2020-11-01T13:49:14","modified_gmt":"2020-11-01T13:49:14","slug":"beyonce-sharma-jayegi-to-beyonse-sharma-jayegi-to-duniya-sharma-jayegi-bollywoods-struggle-with-colorism","status":"publish","type":"post","link":"https:\/\/cclab.iimu.ac.in\/beyonce-sharma-jayegi-to-beyonse-sharma-jayegi-to-duniya-sharma-jayegi-bollywoods-struggle-with-colorism\/","title":{"rendered":"Bollywood’s Struggle with Colorism"},"content":{"rendered":"\n

A song featuring Ananya Pandey and Ishaan Khatter in a dance number was dropped on YouTube recently and immediately became a trending topic but not for the right reasons. <\/p>\n\n\n

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Bollywood\u2019s love for fair skin runs so deep that even Beyonce couldn\u2019t escape it<\/div>
American singer-songwriter Beyonce is the latest tool in Bollywood\u2019s show of colourism. Khaali Peeli\u2019s song writers are only carrying forward an old legacy.<\/div><\/div><\/div>\n\n
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Bollywood Song Referring to Beyonc\u00e9 Sparks Outrage for Racist and Sexist Lyrics<\/div>
The song suggests that Beyonc\u00e9 would be ashamed to see how fair the movie\u2019s lead actor is.<\/div><\/div><\/div>\n\n
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Khaali Peeli director says Beyonce Sharma Jayegi not racist: \u2018Goriya has been used in Indian songs to address a girl\u2019<\/div>
Khaali Peeli director Maqbool Khan has said that the word \u2018goriya\u2019 is traditionally used in Hindi songs to address a girl and is not supposed to be interpreted literally. Lyricist Kumaar has also said that their idea was to simply use a synonym of a \u2018girl\u2019.<\/div><\/div><\/div>\n\n
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Beyonce reference cut from Bollywood song after racist lyrics storm<\/div>
A song from an upcoming Bollywood film has been rewritten after social media users criticised the original lyrics as racist for glorifying fair skin and making an inappropriate reference to Black American pop star Beyonce.<\/div><\/div><\/div>\n\n
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Beyonc\u00e9 (Nahi) Sharma Jayegi: Bollywood Is Not, But We Are Sorry Queen! | Feminism In India<\/div>
Beyonc\u00e9 sharma jaayegi is only the latest to join a string of mainstream Bollywood songs with their age-old, colourist lyrics of \u2018goriya\u2019, \u2018kaliya\u2019, \u2018chittiya-kalaiya\u2019, \u2018chikni\u2019.<\/div><\/div><\/div>\n\n
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Behind the Uproar Over a Bollywood Lyric About Beyonc\u00e9<\/div>
An expert weighs in on the history and context behind a social-media outcry over colorism in a Bollywood song lyric about Beyonc\u00e9.<\/div><\/div><\/div>\n\n
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Beyonc\u00e9 Sharma Jayegi. For Real.<\/div>
\u2018Beyonc\u00e9 Sharma Jayegi\u2019 adds \u2018Goriye\u2019 and \u2018Beyonc\u00e9\u2019 in the same breath, leaving Twitter and its netizens furious.<\/div><\/div><\/div>\n\n
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Beyonc\u00e9 Sharma Jayegi: Another Colourist Foot-In-Mouth For Bollywood<\/div>
Social media users have not taken well to Khaali Peeli\u2019s new song, Beyonce Sharma Jayegi. They say it endorses racism.<\/div><\/div><\/div>\n\n
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Why Ananya Pandey-Ishaan Khattar\u2019s song \u2018Beyonce Sharma Jayegi\u2019 has triggered outrage among netizens<\/div>
Since the release of the song, it has triggered angry reactions among netizens with many slamming Bollywood for being regressive and apologising to Beyonce for the lyrics.<\/div><\/div><\/div>\n\n
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Beyonce Sharma Jayegi Funny Memes and Jokes Are Twitterati\u2019s Way of Apologising to The American Songwriter Beyonc\u00e9 For Ananya Pandey and Ishaan Khatter\u2019s Latest Bollywood Song! | \ud83d\udc4d LatestLY<\/div>
A lot of people have given their reviews in the form of funny memes and jokes as well. So #BeyonceSharmaJayegi is among the trends with funniest meme reactions, as a way of people apologising to the American songwriter. \ud83d\udc4d Beyonce Sharma Jayegi Funny Memes and Jokes Are Twitterati\u2019s Way of Apologisi\u2026<\/div><\/div><\/div>\n\n
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Khaali Peeli\u2019s new song Beyonce Sharma Jayegi has stirred up quite a reaction online<\/div>
Check out the Desi Twitter\u2019s reactions to Khaali Peeli\u2019s new song\u00a0Beyonce Sharma Jayegi as memes pour in. Twitter is always on its toes to make memes out of new releases. And their reactions to things are<\/div><\/div><\/div>\n\n\n

The views in this article are of the author(s), and do not necessarily reflect the views of the institute.<\/p>\n","protected":false},"excerpt":{"rendered":"

A song featuring Ananya Pandey and Ishaan Khatter in a dance number was dropped on YouTube recently and immediately became a trending topic but not for the right reasons.  The views in this article are of the author(s), and do not necessarily reflect the views of the institute.<\/p>\n","protected":false},"author":1,"featured_media":645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,16],"tags":[60,68,61,45,39,56,33,84,83,73],"_links":{"self":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts\/569"}],"collection":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":6,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"predecessor-version":[{"id":762,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/posts\/569\/revisions\/762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/media\/645"}],"wp:attachment":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}