{"id":238,"date":"2020-08-28T11:17:32","date_gmt":"2020-08-28T11:17:32","guid":{"rendered":"http:\/\/cclab.iimu.ac.in\/?page_id=238"},"modified":"2022-12-05T10:12:18","modified_gmt":"2022-12-05T10:12:18","slug":"the-lab","status":"publish","type":"page","link":"https:\/\/cclab.iimu.ac.in\/the-lab\/","title":{"rendered":"The Lab"},"content":{"rendered":"\n
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“. . . we are swiftly moving at present from an era when business was our culture into an era when culture will be our business.”<\/em><\/p>\n\t\t\t

– Marshall McLuhan<\/b><\/em><\/p>\n\t\t\t\"\"\n\t<\/div>\n<\/div>\n<\/div>\n\n

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The Lab<\/h2>\n\t<\/div>\n<\/div>\n<\/div>\n\n
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We are a team of academic researchers working towards generating thought leadership on Indian consumer culture.<\/p>\n\t\t

There is a great deal of consensus, in academia and in the business world, about the need for more research on non-western, rapidly changing contexts like India. There is an\neven greater requirement within academia for the non-western countries to take the lead in producing such research. The Consumer Culture Lab at IIM Udaipur aims to fill this\ngap by providing accessible insights related to consumer behaviour in India.<\/p>\n\t\t

The Lab recognizes a growing demand to understand the Indian consumer globally. Through its research, the Lab aims to highlight that there is no one single Indian\nconsumer to decode. Given India\u2019s diversity, the Consumer Culture Lab will bring to the forefront the multiple voices that the category of \u2018Indian consumer\u2019 encompasses within\nit.<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n

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Who We Are<\/h3>\n\t\t\t

The Lab comprises faculty, researchers, students and alumni of IIM Udaipur, along with\nglobal domain experts from academia and industry, committed to producing knowledge\non various aspects of consumer culture in India.<\/p> \n\t\t\tRead more<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n

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What We Do<\/h3>\n\t\t\t

The Lab will specifically focus upon bringing together perspectives from anthropology, sociology and psychology to understand the Indian consumer. Further, the Consumer\nCulture Lab aspires to create and disseminate knowledge on qualitative research methods for both the academic and non-academic practitioners. The Lab recognizes the\nmany cultural forces that are continuously influencing the everyday lives of the Indian consumers both consciously and unconsciously.<\/p> \n\t\t\t

This Lab is exclusively dedicated to unpacking the complex lives of the Indian consumers. A broader aim is to showcase a more contemporary and current\nunderstanding of Indian consumers.<\/p> \n\t\t\tRead more<\/a>\n\t\t<\/div>\n\t<\/div>\n\t\n\t

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What Our People Say<\/h2>\n\t<\/div>\n<\/div>\n<\/div>\n\n
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\n\t\t\t\"Tanvi\n\t\t\t
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Tanvi Gupta<\/h3>\n\t\t Assistant Professor, Marketing, IIM Udaipur<\/small>\n\t\t

During my experience in marketing academia and the industry, I have observed great potential for deeper cultural analysis of the Indian consumer context. However, there is a dearth of academic training on consumer anthropology in India – especially in business schools that lay the foundations of marketing knowledge in our country. I am excited about the Consumer Culture Lab at IIM Udaipur because it creates opportunities to build awareness, expertise, and legitimacy of anthropology as a consumer research method in India.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t

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\n\t\t\t\"Ankur\"\n\t\t\t
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Ankur Kapoor<\/h3>\n\t\t Assistant Professor, Marketing, IIM Udaipur<\/small>\n\t\t

Consumer Culture Lab at IIMU is one of its kind, aiming to foster research and drive collaboration between academia and industry, and should become the fountainhead of deep insights and informed practice.<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\t

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\n\t\t\t\"Vijayta\n\t\t\t
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Vijayta Doshi<\/h3>\n\t\t Assistant Professor, OBHRM, IIM Udaipur<\/small>\n\t\t

Being able to remain in-touch\/updated about the work of like-minded scholars who work in a qualitative paradigm. Also, I am excited about the inter-disciplinary (e.g Consumer Culture intersection Organizational Behavior) research collaborations that CCL may offer in the future.<\/p> \n\t\t<\/div>\n\t<\/div>\n\t

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\n\t\t\t\"Prakash\n\t\t\t
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Rajesh Nanarpuzha<\/h3>\n\t\t Assistant Professor, Marketing, IIM Udaipur<\/small>\n\t\t

The Consumer Culture Lab at IIMU offers an opportunity to initiate and collaborate on meaningful research projects about the Indian consumer in contemporary India. I look forward to the Consumer Culture Lab becoming the leading knowledge hub for researchers and practitioners to gain insights, to create knowledge, and to collaborate on projects related to the Indian consumer.<\/p> \n\t\t<\/div>\n\t<\/div>\n\t

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Prakash Satyavageeswaran<\/h3>\n\t\t Assistant Professor, Marketing, IIM Udaipur<\/small>\n\t\t

The CCL can help put India on the global map of consumer culture research.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“. . . we are swiftly moving at present from an era when business was our culture into an era when culture will be our business.” – Marshall McLuhan The Lab We are a team of academic researchers working towards generating thought leadership on Indian consumer culture. There is a great deal of consensus, in … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/pages\/238"}],"collection":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":60,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/pages\/238\/revisions"}],"predecessor-version":[{"id":1507,"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/pages\/238\/revisions\/1507"}],"wp:attachment":[{"href":"https:\/\/cclab.iimu.ac.in\/wp-json\/wp\/v2\/media?parent=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}